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Creative advertising : an introduction

Tipul înregistrării:	Text tipărit: monografic
Autor:	Sorrentino, Miriam.
Responsabilitate:	Miriam Sorrentino
Editura:	Laurence King Publishing
Locul publicării:	London
Anul Ediției:	2014
ISBN:	9781780671192
Descriere:	240 p. : ill. (chiefly col.); 26 cm.
Note:	Includes index.
Limba:	Engleză
Subiect:	Advertising
Subiect:	Advertising agencies - management
Subiect:	Publicitate - Branding
Clasificare:	659.11
Note conţinut (cuprins):	Introduction -- The business of advertising -- The development of advertising -- A branded world -- Starting a conversation -- Thinking of what to say -- How will you say it? -- Crafting your ideas -- Executing the exectuions -- Clonclusion -- Glassary -- Conpetitions -- More info -- Picture credits -- Thanks -- Index
Sumar sau abstract:	Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work. -- Back cover.

659/S69
SORRENTINO, Miriam.

Creative advertising : an introduction [text tipărit] / Miriam Sorrentino.- London : Laurence King Publishing, 2014
240 p. : ill. (chiefly col.) ; 26 cm.
Includes index.
Bibliogr. Includes bibliographical references and index.
Introduction -- The business of advertising -- The development of advertising -- A branded world -- Starting a conversation -- Thinking of what to say -- How will you say it? -- Crafting your ideas -- Executing the exectuions -- Clonclusion -- Glassary -- Conpetitions -- More info -- Picture credits -- Thanks -- Index.
Bibliogr. Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work. -- Back cover.
ISBN: 9781780671192

SORRENTINO, Miriam.

659.11
Advertising Advertising agencies ─ management Publicitate ─ Branding

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330 $a Creative Advertising: An Introduction explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. The book offers clear guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process. It is full of advice from some of the worlds leading figures in advertising and is illustrated with numerous examples of award-winning work. -- Back cover.
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606 $3 132639 $a Publicitate $3 133692 $x Branding
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